A romantic breeze, a melodic beat, and a vision in half saree – that’s how the new South Indian song ‘ISHTAM’ captured hearts across the internet. The song isn’t just a musical delight but a visual celebration of tradition and love. And right at the center of it stands Surbhi Chandna, gracefully draped in a Bullion Knot half saree.
Let’s unravel the story behind the song, the stunning half saree moment, and how this fashion pick is winning hearts and setting trends.
What is ‘ISHTAM’ All About?
‘ISHTAM’ is not just a song, it’s a feeling. The word itself translates to “affection” or “fondness” in Telugu and Tamil – which beautifully ties into the theme of this romantic track.
Surbhi, making her South Indian music video debut, plays a charming village girl falling in love – in a story that celebrates culture, softness, and raw emotions. But what really sets the tone is her attire – the iconic South Indian half saree.
Why Surbhi Chandna Chose a Half Saree Look
“The moment I slipped into the half saree, I felt rooted. It gave me a strong connection with the story and culture,”
– Surbhi Chandna, in a behind-the-scenes interaction.
Surbhi wore a beautifully layered half saree crafted by Bullion Knot, blending age-old tradition with modern aesthetic. The color palette was earthy with festive pops, matching the mood of the song perfectly.
Fashion Industry Buzz: Half Saree Is the New Head-Turner
According to celebrity stylist Roshni Chopra,
“Half sarees are back – but this time, they’re younger, more fluid, and styled for social media and red carpets alike.”
Why the half saree trend is soaring in 2025:
- Comfort meets tradition: Easy to carry and rich in ethnic appeal
- Instagram-worthy aesthetics: Works beautifully in reels and shoots
- Versatile pairing: Can be styled with crop tops, jackets, belts, and even sneakers
- Youth favorite: Especially during festivals, pre-wedding shoots, or cultural college events
Real-Time Styling Tips to Pull Off a Half Saree Like Surbhi
Want to recreate the ‘ISHTAM’ look or carry a half saree with similar grace?
Here are 5 must-know styling tips:
- Pick the right fabric – Go for lightweight georgette, silk blends, or chiffon for fluid drapes
- Add statement accessories – Jhumkas, temple waist belts, and oxidized bangles level up the ethnic feel
- Keep the hair soft – Braided buns or loose waves match well with the ethnic charm
- Play with color blocking – Contrast dupattas are trending in 2025
- Don’t skip the detailing – Embroidery, mirror work, and borders can make or break your look
Why Bullion Knot is the Half Saree Label to Watch
Bullion Knot isn’t just a brand – it’s a celebration of culture in couture.
Why customers love us:
- Designer-Crafted Looks: Each piece is created with attention to heritage and trend
- Celebrity-Approved: Surbhi Chandna is just one of many stars choosing our looks
- Pan-India Shipping: Be it Hyderabad or Himachal – we deliver emotions nationwide
- Custom Fitting Available: Because every body is beautiful
Explore Our Top Picks
- Explore our Half Saree Collection
- Find your next favorite Festive Lehenga
- Shop from the trending Midi Dress Collection
- Want the ‘ISHTAM’ look? Visit Surbhi's Pick Here
Real Experience – Behind the Scenes with Team Bullion Knot
Our team had the honor of styling Surbhi for ‘ISHTAM’. The focus was on:
- Earthy elegance
- South Indian authenticity
- Instagram-friendly visuals
When Surbhi looked at herself in the mirror, she smiled and said, ‘Now I’m ready for the story.’ That moment made it all worth it,”
– Creative Director, Bullion Knot.
FAQs – About Half Sarees & ‘ISHTAM’ Style
1. Where can I buy the half saree worn by Surbhi in ISHTAM?
You can shop a similar style from our exclusive ISHTAM-inspired collection here.
2. Is the half saree easy to wear for first-timers?
Yes! It’s more beginner-friendly than a full saree and easier to drape, especially with stitched versions available.
3. Which fabrics are best for modern half sarees?
Georgette, organza, soft silk, and satin blends are perfect for both flow and comfort.
4. Can I style a half saree for casual occasions?
Absolutely! Style it with crop tops or denim jackets for fusion ethnic wear.
5. Is the half saree trending in 2025?
Yes – it’s one of the top ethnic wear trends for Gen Z and millennials, especially during weddings and festive seasons.
6. Why choose Bullion Knot for ethnicwear?
Our brand blends tradition with trend, offers celebrity-trusted quality, and provides personalized customer service.
7. Do you offer customization or stitched half sarees?
Yes – we offer semi-stitched and fully stitched options for a perfect fit and hassle-free experience.
In Conclusion: ISHTAM Was Not Just a Song – It Was a Style Statement
‘ISHTAM’ isn’t just a musical hit – it’s a style movement. Surbhi’s look in the half saree has sparked a wave of admiration for the grace, femininity, and cultural pride wrapped in six yards of layered beauty.
And if you want to recreate the look, or write your own story in a half saree, Bullion Knot is here to make that dream come true.
Because your style should always feel like “Ishtam” – loved, authentic, and unforgettable.
